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test

How mature your product is?
A few hypotheses on user needs
Product ideas illustrated by comics, use cases, mock ups
A working prototype
Visual design of key screens is ready
A post-launch product
How much have you already learnt about your users?
Nothing. I really know nothing about my potential users, about groups of users who are interested in my product.
I performed several interviews with potential users and generated hypothesis based on them
I know the age and gender range and nothing on users behaviour
Do you need to assess visual design?
No
Yes
Did you perform any kind of user research on particular aspect of design earlier?
Do you have any KPI's connected with physiological parameters?
No
Yes
Do you want to get feedback on the design overall?
Are there any problems reported in product?
I do not know sbout any problems. That is one of my goal to check whether we have problems or not.
No
Do you want to figure out users bahavourial patterns that lead to success/failure?
5-second test
Yes
No
No
Yes
Web analytics + log files analysis
No, we build it based on common sense
No, we just analysed some stats and based new product on our previous experience
Yes, we did some user interviews, and we got a clear picture of user scenarios and needs.
Yes, this is new version of an old system which has to solve previous issues
Were these issues found based on any kind of UX research?
No (it can include stakeholders feedback, marketing research, etc)
Yes
Do you want to find just usability issues real users face with?
No
Yes
Do you have an access to your potential users?
No
Yes
Expert evaluation
Do you have a solution or hypothesis on solution?
No
Yes
Do you need to choose one solution from many?
No
Yes
Is it cheaper/faster to launch A/B test? Do you have infrastructure for A/B testing?
A/B testing
No
Yes
Do you need data on issues difficulties, barriers users face with? their motivations?
Yes
No
Do you need to gather stats in order to prove some hypothesis to your team? or to compare smth?
Do you need to compare any products or versions?
Yes
No
Are you able to invite key members of the team for most part of usability testing sessions?
Yes
No
In-lab usability testing
Are you able to make changes in product right after each session?
Yes
No
RITE in-lab usability testing
Do you need to compare any products or versions?
Yes
No
Are users geographically spread?
Are users geographically spread?
No
Yes
Remote unmoderated usability testing
Do you have enough budget /time to perform both quantitive and qualitative research??
No
Yes
In-lab usability testing supplemented by Remote usability Testing
In-lab usability testing
No
Yes
In-lab comparative usability testing
Remote unmoderated comparative usability testing
Do you want to know more about groups of users? their background? their basic soc-dem characteristics?
Yes
No
Focus group
Do you want to get more insights on competitive environment?
Yes
No, that is not my primary goal
Competitive analysis
Do you want to get more information on context people work with your potential product?
Yes
No, that is not my primary goal
What is your primary goal?
Find out behavioural patterns of users or validate users needs
Validate the way we address users needs
Get data about usage of product during long period of time
Figure out how users group any kind of objects (services by navigation sections, services by ways of delivery etc) or where expect to find
In lab/remote user interviews
In lab/ remote user interviews with elements of usability testing or participatory design methods
Diary Study
Do you have hypothesis on groups to what objects have to be grouped?
Are you able to reach your potential users at their environment?
Yes
No
Etnographic research (can be combined with interviews)
No
Yes
Do you need to persuade stakeholders in any of your decision?
Yes
No
Are users geographically spread?
Remote Open card sorting
In-lab or remote Open card sorting
Yes
No
Are there more than 50?
Yes
No
Do you need to persuade stakeholders in any of your decision with numbers?
Do you need to persuade stakeholders in any of your decision with numbers?
Yes
No
Yes
No
Are users geographically spread?
No
Yes
Treejacking/ Structure testing (remote)
Treejacking/ Structure testing (in-lab)
Are users geographically spread?
Yes
No
Closed card sorting (remote)
Closed card sorting (in-lab)
Are users geographically spread?
No
Yes
Are users geographically spread?
Yes
No
Yes
No
Do you have lab to perform tests in?
Yes
No
Remote moderated usability testing
In-lab usability testing
Do you have partners to perform in-lab testing in selected region?
Yes
No
Remote moderated usability testing
Do you have lab to perform test in?
Do you have partners to perform in-lab testing in selected region?
Yes
No
Yes
No
Remote moderated comparative usability testing
In-lab comparative usability testing
Remote unmoderated comparative usability testing
In-lab comparative usability testing
Testing with eyetracker
Do you have an eytracker device or enough budget to get it?
Screenshot testing
Yes
No
UX Research Methods Selection Framework
Yes
Are users geographically spread and it really matters?
Yes
No
Do you have lab to perform test in?
Do you have partners to perform in-lab testing in selected region?
Yes
No
Yes
No
In lab user interviews
Remote user interviews
Do you need to watch any users behaviour?
No
Yes
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Claire Jin
claire.jin@sendinblue.com
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